CAMPAIGNS

  1. Partiful New Logo Campaign

ii. Super Bowl Activation

iii. Org Profile Feature Announcement

iv. Partiful Poster Campaign

v. Partiful After Party (Wrapped)

vi. Heartbreakers and Matchmakers

vii. Speed Campaign

CAMPAIGNS

  1. Partiful New Logo Campaign

ii. Super Bowl Activation

iii. Org Profile Feature Announcement

iv. Partiful Poster Campaign

v. Partiful After Party (Wrapped)

vi. Heartbreakers and Matchmakers

vii. Speed Campaign

Partiful Super Bowl Activation
2025, Philly

Goal: Expand Partiful's presence in the Philly market by tapping into the sports community, traditionally an underrepresented demographic on the platform.

Execution:
Distributed 200 flyers across Center City and partnered with local sports media brand @crossingbroad to co-host a Super Bowl event.

Results:
- Achieved 664 RSVPs within 48 hours of launch.
- Drove 250 new user signups, 4 of whom later became event hosts—contributing directly to Partiful’s host-driven growth flywheel.
- The campaign generated organic traction on social media, including a viral tweet, TikTok, and local facebook pages -- further amplifying brand exposure without additional paid spend.


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Partiful Super Bowl Activation
2025, Philly

Goal: Expand Partiful's presence in the Philly market by tapping into the sports community, traditionally an underrepresented demographic on the platform.

Execution:
Distributed 200 flyers across Center City and partnered with local sports media brand @crossingbroad to co-host a Super Bowl event.

Results:
- Achieved 664 RSVPs within 48 hours of launch.
- Drove 250 new user signups, 4 of whom later became event hosts—contributing directly to Partiful’s host-driven growth flywheel.
- The campaign generated organic traction on social media, including a viral tweet, TikTok, and local facebook pages -- further amplifying brand exposure without additional paid spend.

Partiful Super Bowl Activation
2025, Philly

Goal: Expand Partiful's presence in the Philly market by tapping into the sports community, traditionally an underrepresented demographic on the platform.

Execution:
Distributed 200 flyers across Center City and partnered with local sports media brand @crossingbroad to co-host a Super Bowl event.

Results:
- Achieved 664 RSVPs within 48 hours of launch.
- Drove 250 new user signups, 4 of whom later became event hosts—contributing directly to Partiful’s host-driven growth flywheel.
- The campaign generated organic traction on social media, including a viral tweet, TikTok, and local facebook pages -- further amplifying brand exposure without additional paid spend.

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Partiful Org Profile Video
2025


Goal: Drive awareness and adoption of Partiful’s new “Org Profile” feature—a dedicated profile for organizations, clubs, and brands to host events, separate from personal accounts.


Wrote, directed, and launched a video within 3 weeks—translating product value into an engaging format to educate both current and prospective users. Managed team of 19 creatives.

link to video


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link to video

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Heartbreakers and Matchmakers Party
2025, Apartment 5 - NYC


Goal: Host a hot Valentine’s day party with our highly engaged community in collaboration with aligned brands. 




Execution:
- Facilitated brand partnerships with We’re Not Really Strangers, Truffle Boys (caviar), and Bespoke Brownies to co-create an interactive, multisensory experience.




Designed unique moments including:
—- A typewriter poet crafting custom love poems for guests
—- Drag queen-led entrance with caviar tastings and brownie pairings
—- We’re Not Really Strangers gameplay stations that extended guest engagement
—- "I was at a party in NYC and thought of you" Postcard-writing station
—- An RSVP prompt asking “Where was your first kiss?” Answers were hand-written on a mirror installation with lipstick, creating a nostalgic, communal moment

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Partiful After Party (Wrapped)
2024


Goal: Boost brand awareness and affinity by encouraging users to share personalized “After Party” recaps on social, while driving app downloads through an exclusive in-app experience.

Execution:
- Led the development of guest and host personas to populate users' personalized After Parties.
- Concepted and launched the interactive “door” asset as the entry point to the app-only experience.


Results:
- 79% of users who opened their After Party saved the asset.
- 300+ users shared to Instagram Stories and tagged @partiful.
- Sent personalized merch to ~150 users who tagged Partiful, reinforcing brand loyalty and sparking follow-up UGC when packages were received.


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Partiful Poster Campaign
2024, NYC


Goal: diversify the Partiful poster library with work from new artists

Launched and managed Partiful’s Poster Campaign, sourcing artwork from emerging creatives; attracted 200 artist applications via Instagram, hired 10, and produced 32 unique themed posters—boosting brand affinity within the artist community.

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Partiful Speed Sunglasses
2023


Goal: Design an affordable, high-impact piece of merch to drive organic brand awareness and cultural relevance.

Execution:

Produced branded “Speed Sunglasses” at $1.91 per unit and distributed them to parties worldwide. The sunglasses quickly became a recognizable, shareable accessory, encouraging user-generated content across social platforms.

Results:

Sustained organic UGC since launch, including an unpaid feature by Selena Gomez—who wore the sunglasses with friends during her Partiful-hosted birthday, further amplifying reach and brand credibility.